January 2010
1 post
Russell Brunson's DotComSecrets is Going Out of... →
Oh is this true? Russell Brunson is shutting down his business? Of course not. DotComSecrets is going out of business in the sense that its team of experts will work for you. For a limited slot only, Russell Brunson is offering his employees to work for you. As part of the DotCom Secrets “done for you” services, they are launching a new small business program.
October 2009
18 posts
3 tags
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Improve Your Copy By Eliminating Road Blocks for... →
Have you ever bought a laptop or something and opened it up to find an enormous instruction manual? Well, if you’re like me, you don’t have the time or patience to go through it all! This same problem happens quite often with sales letters, audio tapes, manuals, etc. Luckily, with my new laptop I just purchased, it also came with a quick start guide. I read it in less than 10 seconds, and had my...
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How to Get the Best Price on Your Product... →
As a business owner, I’m sure the majority of your time is spent trying to make money. But another important aspect to consider, is finding a way to save money.
(How Much) Does Google Need Twitter? →
mashable:
Just a few weeks ago, Twitter finalized a funding round that values it at around $1 billion, despite criticism and concerns over its ability to generate revenue and continue its…
4 tags
Targeted Advertising Through SEO →
Have you noticed that on the social networking sites like Facebook, they have some very clever advertising? Each ad is almost always tailored to your specific interests. What these companies have done is taken the information you have plugged into your profile and used that to target you as a potential customer.
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Find Keywords with Commercial Intent →
Good keyword research is at the heart of every internet marketing campaign. With every ad campaign, our goal should be to come up with a target keyword that has commercial intent.
Facebook Testing Yet Another Homepage Redesign →
mashable:
From the looks of a few screenshots shared with The Next Web, Facebook News Feeds, an integral part of the Facebook homepage experience, are about to undergo another…
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Improving Your Adwords Campaign →
With PPC marketing, we all have our ideal targets in mind. But are you controlling which of those targets are being hit, or have you handed that job over to Google and letting them do all the work? Google can be a great tool however, they don’t have any specific targets in mind. They simply send your information in all directions and hope they hit something.
Digg To Launch iPhone App [Video] →
mashable:
Digg is set to debut a new iPhone app, according to an interview with the news site’s founder, Kevin Rose.
The revelation was somewhat unintentional: video podcasters Arnt Eriksen and…
2 tags
Pricing Your Product →
First things first; there are basically 2 ways to price a product:
1. Skimming : low number of customers, high profit margin 2. Mass : high number of customers, low profit margin
The Death of Multitasking and Rebirth of... →
How many times have you heard someone say, “I get so much done because I am able to multitask”? Usually said with a smug little grin. Whilst it has been a popular thing to be able to attempt, multitasking is on its way out of our lives, that is if we really do want to become more efficient and productive.
It’s now Friday and it seems weekend will be no fun because of this thunderstorms causing heavy rains and floods. So i guess weekend for me is a full rest knowing that I can’t enjoy hanging around…But still I’m wishin you a Happy Weekend! :)
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How to Boost Adwords Relevancy →
My first attempt with online marketing, I selected almost 30 keywords for an adgroup. My relevancy score was low and I really didn’t see much success. Google is pretty particular now about adword relevancy, so my tip today is, pick one!
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Packaging Your Product →
Let’s talk about the importance of unique packaging for your products. If you’ve ever walked through a bookstore, I’m sure you’ve noticed that a lot of books look the same. You browse shelf after shelf until something finally jumps out at you. And that usually ends up being the book you purchase. Well, this same problem can apply to marketing your products online.
Social Networks and Web 2.0 →
Have you ever heard the phrase “Web 2.0?” It’s a term us web designers use when referring to building an interactive, user friendly, larger network. That’s the definition from a development perspective, but I’d like to talk about Web 2.0 from a designer’s point of view.
September 2009
12 posts
Tapping Knowledge From Social Media →
Recently I’ve been searching for a new hosting provider. I wasn’t getting enough resources through my shared host and I needed something that offered a greater capacity. My first step was to do some research through Google. I’ve used this a lot in the past and it’s a great resource for anyone who is looking into new products and services.
5 tags
Increase Profits With Packaging →
When your customers purchase your products, such as books, CD’s, or DVD’s, they are buying the information. Just like I was paying KFC for the incredible food, and not necessarily the packaging. But, the packaging can actually help your customer justify their purchase.
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Take Away Your Customer’s Pain →
Anytime I’m out and about doing any kind of shopping, I love keeping my eyes open for new, interesting, and fun marketing ideas. A few weeks ago I was actually in the grocery store when I came across a pretty cool product.
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Grabbing Your Joint Venture Partner’s Attention →
Today we’re going to talk about quick and creative ways to grab your joint venture partner’s undivided attention. I actually receive a lot of this kind of stuff in the mail. And recently I got a package that caught my attention almost immediately.
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Four Ways to Increase Profitability →
1. Increase Price For example; if you have 100 customers that pay you $10 per month, that total’s $1000 each month. But, if you can find a way to increase the price of your product, that same 100 customers will now be paying $20 per month. That means you’re now getting $2000 each month instead of just the $1000 you started with. A key to remember about this option is, if you are increasing the...
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Choosing the Right Customer →
In many industries it’s becoming quite common to have young, fresh-faced employees. However, that can present a few problems. For example; if you’re a 23 year old trying to sell estate planning to retiree’s, chances are you won’t find much success. People will be very hesitant to give you their business because they will question your knowledge and experience.
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Establishing the Value Ladder →
Providing value to your customers should be the number one goal in your business. Rather than focusing on making the money, focus on building a value ladder—create a system where value increases as people become long-term customers.
COLOURlovers - A world of colorful ideas awaits →
Creating successful color schemes can be very tricky. Thankfully one of my favorite designer resources on color is here to help.
The Onion Launches a News iPhone App … Without Any... →
mashable:
There is nothing like The Onion in print, on the web, or anywhere else. “America’s Finest News Source” has provided us with constant laughs from its satirical writing, witty headlines,…
The New Reality
changingthechannel:
The future of branding will occur in even more places than it does today. Augmented Reality overlays a digital layer on top of the real world, “adding more information than what is inherent in the physical world.” according to Adam Broitman.
WordPress Maker Acquires a Better Spell Checking... →
mashable:
Users of WordPress hosted blogs (WordPress.com) received a new spell checking tool today, by way of parent company Automattic’s acquisition of After the Deadline, a tool that is “so much…
August 2009
9 posts
The Value of Testimonials →
6 Must-Follow Steps for Selling in Any Economy →
mashable:
Brandon Mendelson is the coordinator for A Million High Fives. Follow @BJMendelson for project updates or search #AMHF on Twitter.
Evan White and Jason Sadler wear t-shirts….
3 tags
Web Design Essentials: Above the Fold
Got something important that you really want your customers to see when they visit your page? Then you should know where to place it! Here’s a little tip. Have you ever heard of the term, “above the fold?” The term originally referred to newspapers and stories appear on the above the fold section is the best story that the editors feel will lure people to buy the paper. In web...
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How to maintain a good reputation online?
There is a saying that you can’t please everybody. It’s true, especially in business. If there is a flaw in your business, for sure there is a way to solve the problem. But you can’t stop the person bad mouthing your business who once had a bad experience with your company.
So how are you going to defend yourself and that you have make any changes in your business to better...
HOW TO: Build Your Company’s Profile on LinkedIn →
mashable:
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
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July 2009
17 posts
3 tags
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Reusing your content
Old content can be reused. If you think these things are of no value anymore to your business, then think again. Yes, fresh content is important but all the basics are still applicable over time.
If you have written an ebook, then you can use the same content released in a different format. You can have it on CD or DVD. Then you can give these for free when launching your new product, as part of...
Getting Real: the smarter, faster, easier way to... →
somethingchanged:
by 37 Signals
1 tag
Improving your sales copy
Reading the same words and phrases all over again may bore your readers and loose their interest on your sales letter. It’s main goal will not be achieved so writing a sales letter would be useless.
Here’s how to make an exciting sales letter and persuade your readers to purchase your product. Include stories in your sale copy. Selling online is totally different from selling face to...
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Using Sketchcast in your business
Using Sketchcast in your business can help you communicate better with your customers.
This tool can simplify all the complicated processes to people.
Use it during webcasts to help illustrate a point.
Use it to create tutorials and visual descriptions of your products
Use it to collaborate with co-workers or partners about different ideas.
You can transfer your sketches right into your...
Forrester: Advertising will change forever →
(via somethingchanged)
“Increase profits by Taking Away Your Customer’s Pains”
– Russell Brunson
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Increase Profits With Packaging →
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Short tail vs. long tail keywords
What to use, short tail or long tail keywords?
Short tail keywords have the most number of usage by searchers but not all people using those terms are looking to buy for something. Long tail keywords bring only few traffic to your site but the conversion rate is much higher than short tail ones. That is because people searching for long tail keywords knew exactly what they want and they are close...