Short tail vs. long tail keywords
What to use, short tail or long tail keywords?
Short tail keywords have the most number of usage by searchers but not all people using those terms are looking to buy for something. Long tail keywords bring only few traffic to your site but the conversion rate is much higher than short tail ones. That is because people searching for long tail keywords knew exactly what they want and they are close to buying something.
Short tail keywords may bring a lot of traffic but only few had success using highly competitive keywords. Using long tail keywords give you the chance to rank first page in Google because keywords used have only few competitors.
The long tail keywords may bring fewer visitors to your website than the short tail searches, but more of them will be ready to purchase.
