Reusing your content
Old content can be reused. If you think these things are of no value anymore to your business, then think again. Yes, fresh content is important but all the basics are still applicable over time.
If you have written an ebook, then you can use the same content released in a different format. You can have it on CD or DVD. Then you can give these for free when launching your new product, as part of marketing strategy.
A content that you read a long time ago is now considered old but it can be new to others who haven’t read it yet. See what i mean? Reusing your content helps make content more usable.
So if you are thinking of throwing away your old content, think again! Try to see first if there is any way you can recycle it, enhance or rewrite it. Your old content can help you make more money.
