The Secrets

As a business owner, I’m sure the majority of your time is spent trying to make money. But another important aspect to consider, is finding a way to save money.

Have you noticed that on the social networking sites like Facebook, they have some very clever advertising? Each ad is almost always tailored to your specific interests. What these companies have done is taken the information you have plugged into your profile and used that to target you as a potential customer.

With PPC marketing, we all have our ideal targets in mind. But are you controlling which of those targets are being hit, or have you handed that job over to Google and letting them do all the work? Google can be a great tool however, they don’t have any specific targets in mind. They simply send your information in all directions and hope they hit something.

First things first; there are basically 2 ways to price a product:

1. Skimming : low number of customers, high profit margin
2. Mass : high number of customers, low profit margin

My first attempt with online marketing, I selected almost 30 keywords for an adgroup. My relevancy score was low and I really didn’t see much success. Google is pretty particular now about adword relevancy, so my tip today is, pick one!