Increase Profits With Packaging
When your customers purchase your products, such as books, CD’s, or DVD’s, they are buying the information. Just like I was paying KFC for the incredible food, and not necessarily the packaging. But, the packaging can actually help your customer justify their purchase.
Choosing the Right Customer
In many industries it’s becoming quite common to have young, fresh-faced employees. However, that can present a few problems. For example; if you’re a 23 year old trying to sell estate planning to retiree’s, chances are you won’t find much success. People will be very hesitant to give you their business because they will question your knowledge and experience.
Motivating your affiliates to work harder and keep their spirits high is very important. So in order to do that, you need to give something to your appreciation on their work.
The truth is, prizes can be really great motivating tools for customers and affiliates. So ask around, find out what the “hot buy” is right now, and offer it as a prize. Have some fun with it, and in turn people will be excited to participate.
How to create a value-based business
The first step to have a value-based businness is to establish a ladder of value for the product.
In order to entice customers up the value ladder, a marketer should recognize and promote the ever increasing value gained for each step that the customer ascends. For example, if the marketer’s product is information, the value ladder may ascend from books to CDs to DVDs to seminars to one-on-one coaching. As a customer moves up the ladder from watching DVDs to attending a seminar, he will gain more information, see more success, and make more money. As he sees more and more benefits, the customer will want to go to the next level of the ladder in order to achieve even more success.
In fact, the customers should have the same exact goal as the marketer. They should have a goal to ascend through the value ladder as they receive advantages from each level. In order to help them see this goal, the marketer should show and teach the customers that there are higher levels of value. There are more benefits out there for them.
Unfortunately, many marketers are scared of their customers. They are afraid that the customers will get mad if they try to sell them one more thing. But if a marketer believes in his products and the value they provide, then he has an obligation to get those products into the hands of his customers.
The marketer’s focus should be on building value for the customer, not just making money for himself. A business owner will not be afraid or ashamed to market a product that he believes will benefit his customer. If he has his customers’ best interests at heart, he will want to push them through the value ladder.
If customers understand their success is the marketer’s motivation, they will have the same goal as well. They will want to move through each level of the value ladder because at each level they will receive even more advantages than they did at the previous level. When the marketer’s goal and the customer’s goal mesh, then a value based business has been created and everyone benefits.
