Targeted Advertising Through SEO
Have you noticed that on the social networking sites like Facebook, they have some very clever advertising? Each ad is almost always tailored to your specific interests. What these companies have done is taken the information you have plugged into your profile and used that to target you as a potential customer.
Find Keywords with Commercial Intent
Good keyword research is at the heart of every internet marketing campaign. With every ad campaign, our goal should be to come up with a target keyword that has commercial intent.
5 Phases to successful website creation
- Knowledge About Your Customer
- Content Development
- Graphic Design
- Coding
- Launch Time
You need to collect as much information as possible about your potential customers. Find out who they are, and what they will need your website to offer. It’s got to pull them in and catch their interest. The more you know, the more successful your site will be.
Now it’s time to decide exactly what your website will contain. This phase is typically related to all non-design aspects of building your site, such as the writing mark-up, and the organization of all of your information. Once you have that all figured out, the fun part begins.
The face of your company is very important. The first impression is the key. This phase includes the logo, brand development and anything else requiring graphics on your site. Be creative and have fun!
Once you have created your graphics template, you can now begin constructing the html and css templates. Including the backend programming or integration needed for your website, such as a content management system.
Move all of your web files to your server and launch your website.
